Marketing has evolved a lot. Nowadays, every content marketer is incorporating user-generated content in their marketing strategy because of its benefits. Some of them are
- Increase in sales
- Higher engagement
- Increase social reach
These are only some of the benefits of UGC. There are many more to discuss. Now we will first discuss the user-generated content definition and then its benefits?
What User-Generated Content (UGC) Refers To?
User-generated content refers to any form of content that is created by the users of a product or service. People are not paid for this by the brands, and they do it with their wish.
There are many types of user-generated content such as
- Tweet Blogs
These are only some of the types of user-generated content. The meaning of user-generated content is simple but its effects and users are deep.
According to a report by Bazzarvoice, 86% of the young users say that UGC is a good indicator of a brand’s quality.
Another report by Reevoo states that 61% of people love to engage with advertisements that contain user-generated content.
There are many examples of user-generated content campaigns which are very successful and helped a lot to many big brands.
These are only some numbers that state the importance of user-generated content. Now let’s discuss in detail the importance of user-generated content.
Why User-Generated Is Important?
User-generated content campaigns are the most active players in the market. Brands and marketers just can’t ignore the user-generated content if they want to maximize their social reach.
Let’s discuss the importance of user-generated content.
1 Increases Social Reach
UGC is the best way to increase social reach. Organizing a contest on social media is the best way to engage the audience. People love to participate in the contest or the events on social media.
Brands get quality UGC when they organize the social contest. But you have to be really smart and creative if you want to maximize your reach.
Read More: User-Generated Content On Instagram
2 Cost Effective
UGC is all about users creating content for the brands, and they are not paid for it. They do it to share their experience with the brand.
This obviously, is cheaper than any other form of marketing. Marketers have to collect and display the user-generated content to the audience. Hence, it is the pocket-friendly for marketers.
3 More Authentic And Trustworthy
Authenticity is essential in today’s online marketing world. Consumers no longer depend on Television commercials to make their purchase decision. Nowadays, consumers only buy that product with which they can relate more.
People all across the globe trust UGC more than any other form of content. This is just because UGC is created by the common people, and they post unbiased and genuine reviews about the product or services.
People trust UGC visuals more than any other form of content. According to a report, 72% of the users are influenced by Instagram posts. Youtube videos with UGC gets 10 times more views with regular content.
4 It Shortens The Gap Between Consumers And The Brand
UGC is the best way by which customers can relate to the brand. When the brands repost or use the user-generated content on their social accounts or in the advertisements, the customers feel really privileged and feel special.
People love when their content or creativity is displayed to a larger audience. Hence, UGC helps to shorten the gap between consumers and brands.
Over To You
Marketing has evolved a lot. Nowadays, customer-oriented companies are on the rise. From the above definition, you can understand the meaning of user-generated content and its importance.
UGC plays a vital role in marketing strategy. UGC is very popular among youth, so if you want to grow, you should UGC along with the regular content.