When Coca-Cola introduce their “Share A Coke” campaign, the world went crazy for it. Everyone start sharing the coke with their loved ones. To keep the drive going, they ask people to share their photos on social media. This became one of the most successful campaigns of Coca-Cola across the globe.
After these brands understand the meaning of user-generated content, this was just one example. There are many more such examples that became hit for big brands.
Now let’s discuss the real meaning of user-generated content.
User-Generated Content Meaning
User-generated content is defined as any content- photos, videos, comments, tweets, blog posts, testimonials, etc. that is created by the users rather than the brand itself. This is a simple definition of user-generated content.
People love UGC because it is real and more authentic. The audience, not the brand create it. Many big brands embed UGC on their website to engage the users. User-generated content marketing plays a vital role in today’s marketing world.
According to a report by eMarketer, nearly 7 out of 10 social users are influenced to purchase based on the friends’ post.
Now, you can easily understand the impact of UGC on the audience.
Read More: User-Generated Content Platforms
Why User-Generated Content Is So Successful
UGC campaigns are the most active player in the market nowadays. This is only due to the immense success of many UGC campaigns. The example mentioned above proves it.
So, now let’s discuss some reasons why brands are turning to their audience for the promotion rather than high-quality advertisements.
1 It’s real and cost-effective
The real users create User-generated content by posting their reviews and experience about the products or services. In this way, UGC is genuine and more authentic. Hence, it helps to build trust among the customers and brand.
The users create UGC, so it’s free of cost and readily available. People don’t share their experiences with the product or service for money; they do it for free. Thus, UGC is considered as cost-effective methods to promote the product.
2 More Authentic
In a study, it is found that 63% of the consumers said that they would like to but the more trustworthy company rather than the competitor.
Authenticity is one of the essential things in today’s online world. Customers no longer believe in the ads created by the brands.
People no longer depend on the ads of the product to buy them; instead, they buy from the brands with whom they can relate more and the more authentic brands.
3 People Trust UGC Rather Than Brands
Research shows that customers trust UGC 50% more than any other form of advertisement.
People trust UGC because ordinary people create it just like them. They are not paid for that, and why would they lie?
This simple logic is the main reason for the immense success of the user-generated content in the online world.
4 High Engagement Rate
As already discussed people love UGC. Users love to participate in UGC campaigns so that they can show their creativity to a larger group of people. Running a UGC campaign is the best way to engage the audience with your brand.
This helps in higher audience engagement and thus improves the word of mouth of your brand.
You can also engage the audience by the hashtags campaigns, photos contest, or by embedding UGC on your website.
Marketing has evolved a lot in recent time. You can’t stick on the old methods to engage the users. You have to stay updated if you want to grow in the modern world.
UGC is very popular is among the audience. They love to get engaged with it.