Pros And Cons Of User-Generated Content
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Top 5 Pros And Cons Of User-Generated Content

From a study, it is found that around 298 million people are actively using mobile adblocking browsers. The CTR of the marketing mails has reached a new low. Nowadays, customers need an honest and more trustworthy source to information, and this has risen the demand for user-generated content in the market. UGC comes directly from the users of the product or service, so it is more authentic and trustworthy. Let’s first discuss the meaning of user-generated content and then we will discuss the pros and cons of user-generated content marketing.

What Is User-Generated Content? 

Any form of content like photos, videos, texts, testimonials, audio files created by the users of a product or service to share their experience with the brand over the Internet is known as user-generated content (UGC) or user-created content (UCC). UGC is more trustworthy than any other form of content because it comes directly from the consumers. 

In the US, around 70% of the consumers trust UGC than any other type of content present on the company’s website. Before you use UGC for your business, it is essential to notice that you must know the good and bad things about the user-generated content. 

So, now let’s the pros and cons of user-generated content.

Pros of User-Generated Content 

1 Higher Engagements And Conversions

User-generated content gets higher engagement than any other form of content. People love to get engaged with the UGC. The best thing about UGC is that is carrying authenticity along with it and this is one of the biggest benefits of user-generated content.

  • 92% of consumers say that they trust word of mouth than the paid ads the brands. 
  • 46% of the people believe online reviews and ratings posted by the other users.
  • 92% of people trust organic and user-generated content than any other form of content. 

And the numbers mentioned above-helped brands to get better conversions.

  • 82% of the people say that UGC helps them a lot to make a purchase decision. 
  • The brand gets 25% higher conversions when the combine user-generated content along with the regular content. 

Read More: Examples of user-generated content

2 Increases Dwell Time

Pros And Cons Of User-Generated Content

Dwell time is the time spent by the user on the website. Dwell time is one of the essential SEO metrics, which directly affects the overall development of the website. 

User must spend the right amount of time on your website so that he remembers your website while making a purchase decision. Dwell time is a direct measure to judge the quality of the content on the site. A user will spend more time on the website when he finds the content useful and interesting information on the website. 

Allowing UGC content like photos, videos, comments, reviews along with the regular content can help you increase the dwell time on the website. People love to get engaged with the UGC on the site. UGC can serve you as a goldmine if you use it properly. 

3 Reduces Your Content Crush

Creating new and innovative content is a challenging task for content marketers. Content on the Internet is filling at a rapid speed. So its hard for the content creators to come up new and innovative content every day. UGC can help the markers to reduce the burden. 

User-generated content is the content created by the real users of the brand. Such content is highly relatable to the brand’s product or service, and they can easily use it on their website and social media platforms.

According to a report, 36% of the content marketers face content crush every day due to the over-exploitation of the content on the web. 

User-generated content solves the problem of content crush. Marketers can easily use photos or reviews created by the users, and this will provide detailed insights into your product or service. People nowadays have 24*7 mobile access so they can create fantastic content for you and even better than your marketers. Hence, UGC is an effective way which can solve the problem of content for the marketers.

Cons Of User-Generated Content 

1 Finding negative/ face content 

This is one of the major negative effect of user-generacted content. UGC contest and campaigns give freedom to the audience to create content for your brand. Along with the real people, there are some fake people also, and they may harm your contest or campaign. They may create phoney content with their counterfeit Ids. Some people may doubt the authenticity of the contest. There is rick in this type of user-generated content. 

There is a perfect solution for this. You can send an email and verify the people in your database and can put a “verified review” badge on them a verified source of information.  

2 Legal Challenge

Pros And Cons Of User-Generated Content

Not everything that user uploads on social media with your hashtag is usable. User-generated content belongs to the people who have created it. Brands have to take proper permission from the people to use it. They can do it by implicit and explicit forms of user-generated content permission. It is not that difficult. It can be simply managed by visual commerce dashboard.  

Over To You 

Just like everything else, there are pros and cons of user-generated content. But there is much software available in the market with the help of which you can effectively manage the UGC. Looking at the positive impact of the UGC, brands must try it for once. If it works for them, then UGC has the power to boost their business to a new scale. Almost 250+ big consumer brands embed UGC on their product page, and this has positively worked for them. 

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